Journey mapping
See the full experience, not just one screen.
Sofia Rivera.
Meet the people connecting strategy, creativity and technology at AIQENTA.
MEET THE TEAM
Journeys that feel natural to people.
Experience Designer
Sofia maps the moments that matter, then crafts intuitive journeys from first touch to everyday use.
She joins observation with prototyping to see how people move through a service, where they hesitate and where the experience can become simpler.
01 / WHAT DRIVES THE WORK
A considered way to move forward.
An experience feels effortless when every step has been considered from the perspective of the person taking it.
Interaction design
Make each next step feel clear and natural.
Prototyping
Test ideas early and learn from real use.