Discovery research
Understand needs before defining the answer.
Mei Tan.
Meet the people connecting strategy, creativity and technology at AIQENTA.
MEET THE TEAM
Better decisions begin with curiosity.
Research Lead
Mei turns observation and evidence into design decisions that make every experience more relevant.
She helps teams listen to the people behind the brief, frame useful questions and bring what they learn into each product decision.
01 / WHAT DRIVES THE WORK
A considered way to move forward.
Research is most valuable when it moves beyond a report and changes what a team chooses to make.
Insight synthesis
Turn observations into useful direction.
Continuous learning
Keep listening as an experience evolves.